Why a customer-centric marketing strategy is the key to digital success ?
We all want our marketing efforts to be "successful" but how can we define success in this context? We may use analytics to compare our campaigns and we can see how many followers we have on social media.
We can check to see if the number of visitors to our website has increased or not and even check if our sales have increased. But how can we tell if we've achieved true success? In the end, your customers determine your success.
Every day, hundreds of marketing ideas are published, each with its own set of thoughts and studies on how to improve your "success." But, in truth, nothing else matters if your audience isn't engaged with your brand.
Your strategies will only be as effective as your clients' interests and habits. So, if you want consistent results from your marketing activities, you must first understand your target market. This in and of itself will add value and increase sales over time.