Award-Winning Collaboration To Revolutionize Finance Service Delivery: Aditya Birla Capital Digital
Requirement
ABCDL, a new entity of Aditya Birla Capital Limited, aims to create an omni-channel D2C platform to serve and attract customers, empowering their financial well-being through innovative, tech-driven solutions.
Strategy
Award-Winning Collaboration To Revolutionize Finance Service Delivery: Aditya Birla Capital Digital
Streamline complex information on financial products using visual aids and intuitive navigation for better engagement.
Audit content and user behaviour, identify gaps, and research best practices for effective financial content and UX.
Use data visualization, infographics, and clear headings to make complex concepts easily digestible and visually appealing.
Work with UX experts to ensure cohesive design, consistent branding, and intuitive user journeys across all channels
Outcomes
After integrating ECo's enhanced design, the website saw a 5x increase in lead generation and traffic, showcasing the redesign's success.Increased Lead Generation:A more engaging website led to more account information requests.Reduced Bounce Rates:Improved usability decreased premature user exits.Expanded Customer Base:Attracted new clients with innovative, accessible digital solutions.Positive Brand Perception:ABCD's launch positioned Aditya Birla Capital as a forward-thinking, customer-centric providerEach interaction on our microsite is a visual feast, showcasing the venue's elegance and charm. From high-resolution images to captivating graphics, every element is a brushstroke on the canvas of an unforgettable digital experience.Visually stunning presentations of the venue's offerings – be it event spaces, amenities, or special features. Users can explore, zoom, and interact, creating an elegant and dynamic virtual tour that leaves a lasting impression.
Providing Enhanced Value Via Open Sourced VAS
Our Value Added Services, built on robust open-source technologies, deliver exceptional value. These services leverage a public stack to ensure flexibility, scalability, and cost-effectiveness, enabling superior solutions tailored to your needs.
Seamless Experience With an Integrated Platform That Consolidates All Services
Crafting with a holistic approach eliminates bounce-off rates and ensures smooth, uninterrupted interactions, making it easier for users to navigate and engage with the platform.
Commitment To Customer-Centricity In Innovative Solutions
We prioritize elevating the customer experience, ensuring that every interaction is intuitive, enjoyable, and meets the evolving needs of our users.
Soaring High: Strategic Triumph - Winners of the Great Indian BFSI Awards
Adored by customers, clients, and juries alike. Our designs are innovative, clear, and customer-focused, enhancing lead generation and profit conversion.
Office Address
Head Office
7th Floor, AJ House Abengoa, Marol Maroshi Road, Gamdevi, Marol, Andheri East, Mumbai - 400059