Ecommerce Web Solution For
Club Mahindra Bliss
Challenges
Understanding consumer psychology for travel planning for 50+ age group
Build a business communication that can appeal and guide the target audience to the purpose
A solution to acquire clients in this segment
Strategy
Identify the user persona and create a user journey
Creating task flows to redefine communication strategy
Build an ‘Information Architecture’ and a dynamic design strategy
Conceptualize multiple features to make vacation planning easy and fun
Outcome
Increased interaction and engagement with the Target Audience
Increased web traffic
Spike in Room Bookings
Higher Sales of Membership
Critical consumer insights on the vacation planning/travel habits of 50+ age groups
User-friendly communication
The audience feels welcomed and well-guided with the suggestion oriented banners, well-defined CTA placement, and holiday planning ideas.
Eye Candy Imaging
A complete custom-made page, that hosts creative storytelling with unique design and content.
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