Strategy
Strategy
Strategy
Outcomes
An effortless shipping experience they were looking for in quick stepsA robust lead management system helped DHL track qualified leads and better their conversion rate through the platform || The user was able to find a solution in quick steps without filling exhaustive forms || A mobile interface allowed user to use the platform on the go || Growth in ratio of completed sales || Easy Shipping, Improved lead tracking leading to a Happy Customer
Parallel Uniformity
Synchronized across all devices and interactive interfaces that build user intrigue and develop brand connection.
Bringing home emotions
We set-up an online store exclusively for topical occasions like Diwali, Rakshabandhan, Season of Mangoes, etc. This store functions as a one-stop-shop for customers to ship gifts to their loved ones.
The colors were branded
The color yellow has been underlined by the red strokes for building instant connection, trust, and recall with the target customer base.
The iconic storytelling
We created a collection of icons that brought brevity for the user experience while adding a consistent personality to the whole user interface.
Worth The Weight
We brought the ‘Get a Quote’ button to the homepage. This primary objective of a user is now answered in only 6 steps as compared to the multifold steps earlier. With the help of an integrated Lead Management system the CRM team at DHL were able to track leads from e-store.
Decoding The Complex
We devised an improved shipping form by trimming down multiple steps for the user. The new user-centered design system is self-explanatory and comprehensible for any first time visitor.
The Art-iculate Approach
The content-rich website was transformed with a fine balance of graphical interpretation for interactive browsing and easy comprehension.
The guiding force
The ‘How to Page’ is a value-added set of function that guides the customers to understand the steps better with simple clicks.
Office Address
Head Office
7th Floor, AJ House Abengoa, Marol Maroshi Road, Gamdevi, Marol, Andheri East, Mumbai - 400059