DHL eStore - The Leading LogisticsEcommerce Website

Strategy

Client DHL

Project Website Revamp

Industry Logistics

Strategy

Outcomes

An effortless shipping experience they were looking for in quick stepsA robust lead management system helped DHL track qualified leads and better their conversion rate through the platform || The user was able to find a solution in quick steps without filling exhaustive forms || A mobile interface allowed user to use the platform on the go || Growth in ratio of completed sales || Easy Shipping, Improved lead tracking leading to a Happy Customer

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Parallel Uniformity

Synchronized across all devices and interactive interfaces that build user intrigue and develop brand connection.

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Bringing home emotions

We set-up an online store exclusively for topical occasions like Diwali, Rakshabandhan, Season of Mangoes, etc. This store functions as a one-stop-shop for customers to ship gifts to their loved ones.

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The colors were branded

The color yellow has been underlined by the red strokes for building instant connection, trust, and recall with the target customer base.

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The iconic storytelling

We created a collection of icons that brought brevity for the user experience while adding a consistent personality to the whole user interface.

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Worth The Weight

We brought the ‘Get a Quote’ button to the homepage. This primary objective of a user is now answered in only 6 steps as compared to the multifold steps earlier. With the help of an integrated Lead Management system the CRM team at DHL were able to track leads from e-store.

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Decoding The Complex

We devised an improved shipping form by trimming down multiple steps for the user. The new user-centered design system is self-explanatory and comprehensible for any first time visitor.