Understanding consumer psychology for travel planning for 50+ age group
Build a business communication that can appeal and guide the target audience to the purpose
A solution to acquire clients in this segment
Identify the user persona and create a user journey
Creating task flows to redefine communication strategy
Build an ‘Information Architecture’ and a dynamic design strategy
Conceptualize multiple features to make vacation planning easy and fun
Increased interaction and engagement with the Target Audience
Increased web traffic
Spike in Room Bookings
Higher Sales of Membership
Critical consumer insights on the vacation planning/travel habits of 50+ age groups
India’s Pioneer IoT B2B E-commerce Platform
Tata Communications, the telecom giant, wanted to bring order in the fragmented IoT landscape in the B2B market and evolve as the backbone of IoT ecosystem in India
This platform is the place to collaborate and enhance IoT business propositions for their vendors and partners
The audience feels welcomed and well-guided with the suggestion oriented banners, well-defined CTA placement, and holiday planning ideas.
Eye Candy Imaging
A complete custom-made page, that hosts creative storytelling with unique design and content.
Custom Funnel for the Key Partners
The e-commerce platform hosts unique roles for the GTM partner and the Vendor partner. We have designed personalized segmentation to keep their experience dynamic and role driven
This also allows TaTa communications to generate leads and build a network of potential vendors
The Sale is in the Details
The product detail page is highly decorated with actual imagery and relevant buckets of information. The zoom on hover feature is complemented with details of features, specifications and application details
Three Sets You Free
Being the e-commerce platform for IoT products, we planned to keep the ordering process simple. The three steps to place an order are-
1. Add product to the cart
2. Review cart and apply promo code
3. Select addresses and place your order request
Making it Worthwhile
Being the harbinger of technology-driven and innovative revolution in India, we created an information bank of use cases, FAQ’s and whitepapers to provide more insights on IoT and related verticals. We endeavor to remain as the Industry Thought leader with such efforts
The project helped us grow and push the limitations of our UX/UI design capabilities. We are excited to onboard your brand.
Discover how together we can change the world and grow your business, drop in a message and we will connect.