Strategy

Client Lykis India
Project Website Revamp
Industry FMCG
Strategy

Strategy

Outcomes

Dynamic and Responsive product catalogue built||Swift navigation made possible on the website||One website catering to the needs of every user type||Quality lead generation and data collection

A 360° FMCG Network

Lykis India is a centralized FMCG brand with over 400 products, 1200 SKUs spread across 30+ countries. Lykis India provides customized FMCG solutions like manufacturing and private labeling. The website served as a holistic space for all of these products and the company’s portfolio.

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Bridging Gaps: Mapping out user-specific needs

For this B2B website, primary user personas were mapped catering to the unique needs of distributors, suppliers, and exporters to make their decision-making process easier

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