Pro Business Corporate Website
For Mahindra Logistics
Challenges
Traditional mode of internal business communication that was lengthy and time consuming
No way of tracking the engagement
Users were stuck to a desktop view for consumption of data
Highlights of the business communication were lost in the long form format
Strategy
The strategy was to use infographics as a way for people to understand the entire business communication.
Graphical representation of the communication allows users to gather highlights
The communication could be accessed from multiple devices
Analytics allowed understanding of user insights
Outcome
Business communication consumed on the fly
Increased Engagement The visitor could quickly identify and perceive their content efficiently
Organisation could understand how visitors are consuming the information via analytics
Visual communication allowed retention of key information
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